Verdissimo, the largest producer of preserved flowers and plants, attended the German IPM Fair in Essen, the industrial city of North-Westphalia, last month, in January. The event, which took place from January 24 through 27, is one of the most important in the gardening industry.
The IPM Fair
IPM is an international fair that includes each step of the gardening industry: cultivation, floristry, technical issues, presentation, and sales. The best florists in the world come to this fair, representing leading edge plant and flower companies to show off their new plants, new designs, and new techniques, and it’s also a place where you can see the latest trends in floristry.
Verdissimo’s role at the IPM Fair
Verdissimo, as a company that specializes in flowers and plants, attended the fair with the intention of once again demonstrating the possibilities when it comes to putting together floral arrangements of the highest quality with preserved products.
The compositions were created by Pedro Fuset, the man responsible for some of Verdissimo’s most outstanding décor projects done with preserved plants and flowers: Sushita Café, La Palma Airport, footwear company Panama Jack’s headquarters , etcetera.
On this occasion, Fuset decided to replicate a composition of fresh flowers to demonstrate the virtues, beauty, and potential of preserved flowers. The creation was a centerpiece done in rustic style, a type of decoration that’s going to be very popular in the fall of 2017.
To do this, Pedro Fuset used several different Verdissimo products. The following are a few of the highlights:
- Anastasia Chrysanthemum: one of the most popular varieties of chrysanthemum at Verdissimo. Their spectacular, versatile nature makes Anastasia chrysanthemums the ideal product for combining with other plants and flowers.
- Roses: the most in-demand flowers in the world, when combined with the right products, they can be perfect for giving an arrangement a country feeling.
- Eucalyptus: this product is native to the more temperate areas of the northern hemisphere, and it’s one of the products that can give any floral arrangement that typical wintertime rustic country touch.
The success of the IPM Fair
This year’s prestigious Fair in Essen was yet another resounding success, with visitors from 37 different countries who noticed the difference from other fairs.
In addition, the local media reported all the details of the event through various platforms, especially through local German TV.
At Verdissimo you’ll find an immense variety of preserved flowers and plants that can unleash your imagination.
Verdissimo | Discover the beauty of preserved flowers!