Verdissimo, yet another year, will attend next month’s International Floriculture Trade Fair, known as the IFTF.
Verdissimo, as one of the leading producers of preserved plants and flowers will be at stand B4.36 to present some of its products.
When is the fair held?
This year, the IFTF will be held in November, between Wednesday, Nov. 8 and Friday, Nov. 10, from 10:00 a.m. to 6:00 p.m.
The 8th annual event will take place at the Expo Haarlemmermeer de Vijfhuizen, a location that lends itself to a much larger event compared to previous ones.
In previous years, nearly 25,000 visitors attended the fair from 100 different countries, gathered within 13,000 m2. This year, an even greater number is expected, which is why the venue space has been expanded to almost double the size: 25,000 m2.
What is the aim of IFTF?
The main purpose of this international fair is to create and strengthen connections between producers/growers and buyers. Over the course of three days, this fair succeeds in advancing the plant and flower industry.
Achieving this aim is what has made this fair grow over a relatively short period of time.
Holland, the country of flowers
As we’ve already mentioned, this fair takes place in Holland, a country where the floral culture is extremely strong.
Holland is known as the country of flowers, specifically tulips. Nowadays, it’s also become a country for meet-ups among industry professionals.
Verdissimo’s experience in previous years
Verdissimo has attended this fair several times. As we discussed in the article, “Verdissimo, star of the International Floriculture Trade Fair (IFTF),” the past year it took on an important role because of the fair’s theme: cut flowers.
To represent the company, the designer Pedro Fuset attended, who has completed many decorative projects with preserved products, so he understands the products perfectly.
Verdissimo | Discover the beauty of preserved flowers!