This year, the IFTF – International Exhibition of Floriculture and Horticulture Industry – was held from November 6-8. As every year, this event took place in Holland, at the Expo Haarlemmermeer Hall in Vijfhuizen.
Like past years, Verdissimo couldn’t miss out on one of the world’s most important commercial expos for flower cultivators and international buyers.
If you follow us, you’ll know that the IFTF, organized by Union Fleurs in collaboration with HPP Exhibitions and Hortipoint, is one of the most relevant fairs in the industry. It’s an event to show latest trends and establish new business relationships, two of the main aims of the fair.
The fair launched 9 years ago and every year shows its potential with a large number of attendees from all around the world, companies that offer products and key clients eager to know the latest trends in the plant and flower industry.
Verdissimo News at the IFTF 2019
During our visit at IFTF 2019, we stunned attendees with our show stopper. Also, our business philosophy drove us to make every attendee feel at home at our stand by welcoming them and presenting each one of our latest products.
If you’re not one of the lucky ones who attended IFTF 2019, keep reading and discover the latest products that Verdissimo showed off at the fair:
- Garden rose with stems – 4 colors
- Packaged Gift
- Packaged Bulk
- Garden rose buds – 5 colors
- Mini romantic packaged bulk – 6 colors
- Standard RST rose buds – 6 new colors
- Including rainbow rose
- King rose buds – 4 new colors
- Extra rose buds – 2 new colors
- Bi-color and tri-color
- STD Gerbera buds – 4 colors
- Gerbera mini buds – 4 colors
- STD Gerberas with stems – 4 colors
- Hedera Helix XL
- Lepto Longifolia
- Gypsophila – 3 colors
- Rock fern
- Brilliant fern
- Leather fern
- Moss lichen – 4 new colors
Of all these latest products, the Gerberas with stems were by far the main event. They’re flowers that show their potential for making floral compositions, bouquets or any type of floral art.
Success at IFTF 2019
Yet again, we had great success at the fair. Every year, the number of attendees grows and the possibilities of strengthening key client relations have become the main aim of our fair presence. Also, IFTF gives us the chance to show constant growth in the market of preserved flowers across the world. This market has already gained a foothold in interior decoration and short-term events.
Verdissimo | Discover the beauty of preserved flowers!