From January 24 to 27, 2023, Verdissimo will be at the IPM ESSEN fair, which will be held at the Essen Convention Center in Essen, Germany, an exhibit that is considered one of the world’s leading horticultural encounters and a trading place for the flower, plant, floristry, and gardening sector in all its branches.
We must take actions now, big or small, but transcendental and sustained over time. If we do not do so, it is certain that soon, the conditions for life on our home, the Earth, will change radically.
The Innovaflora group, along with its brands Verdissimo and Florever, continues the transformation of its production into one that is environmentally and planet friendly. In addition to the solar panels installed in the plants in Spain and Colombia, several initiatives are being carried out to help us achieve this goal, including changing the packaging of our preserved roses.
Verdissimo and Florever, brands that belong to the largest producer group of preserved nature in the world, Innovaflora, are present in the most important floral fairs in the world. They are returning this year with all their variety of proposals to Expo Flor, a fair held in Ecuador, and Iberflora in Spain, both in October.
Today, thanks to augmented reality, all of you can know exactly what some of our flowers look like, what is their real size and appearance and in some cases, you look at the packaging without having the product in your hand.